Found on Google.
Found on ChatGPT.
Inquiries up 32%.
A cross-border DTC brand in apparel, 3C accessories, and home goods, targeting North America and Europe. ~¥200M annual GMV across an independent site, Shopify, and Amazon. Google organic traffic had been climbing for two years — but by late 2025 ChatGPT, Perplexity, and DeepSeek stopped mentioning them when international buyers asked for recommendations. Overseas research paths were migrating; two battlefronts at once. A 48-hour GEO overhaul, plus SiNan wired into customer support, orders, and returns.
0→85%
AI Search Visibility
+32%
Overseas Inquiry Conv.
↓ 60%
Multilingual CS Response
48h
Full-Site GEO Rebuild
Cross-border DTC brand
apparel / 3C / home.
300-person team, Shanghai HQ plus US-West and Germany warehouses. Independent site is the primary channel; Amazon and Shopify are secondary. ~200 new SKUs per month. Heavy Google SEO investment over two years — core keywords ranking on page one — but younger overseas buyers increasingly follow a "ask ChatGPT first, then buy" path.
Invisible to AI ×
multilingual CS gaps ×
slow SKU launch.
Pain 01
Google page one — but AI has never heard of them
30+ core category keywords ranking top-10 on Google. But when ChatGPT / Perplexity / DeepSeek are asked "which China-based brands export [category X]", they list competitors only. Buyers see someone else in AI search.
Pain 02
Site content "looks good but isn't citable"
Product pages visually strong and narrative-rich, but lacking key structured data (Product Schema, FAQ, spec tables). AI crawlers see marketing imagery and JS-rendered dynamic content — no fact density.
Pain 03
Multilingual CS: 4 languages, 6 time zones
EN / DE / FR / ES support, 10 people, 15-min average response. EU/US customers wake to find their message waiting for China shift — the time-zone gap drives persistent complaints.
Pain 04
SKU launch can't keep up with supply
Each new SKU needs descriptions, specs, FAQ, and SEO copy in CN / EN / DE / FR / ES. Average 2 hours per SKU from content to live. 200 monthly SKUs bottleneck at 400 content-team hours.
48 hours:
full-site GEO ×
SiNan on 3 workflows.
GEO and agents have to be done together — GEO makes you visible to overseas buyers; agents make sure once they ask, they can buy, and follow up works too. Doing them separately wastes half the value.
48-hour full-site GEO overhaul
Full 7-dimension rollout: Organization / Product / FAQ / HowTo / BreadcrumbList Schema, llms.txt, multilingual hreflang, AI-crawler allowlist, spec sheets in HTML (replacing PDFs/images), structured FAQ, entity-consistency anchor document.
Multilingual product descriptions via agent
On SKU launch, SiNan pulls specs from ERP, invokes a brand-voice Skill to generate 5-language descriptions + FAQ + SEO copy. Content team only reviews. Per-SKU time: 2 hrs → 15 min.
Multilingual CS with AI drafts + human review
Incoming message: agent drafts a reply in 5 seconds (order status, return policy, tracking info). Support confirms and sends. Time-zone gap disappears: a 3am China-time message gets an answer before the customer finishes their workday.
Order / returns workflow automation
"Check why Customer A's order is delayed" · agent pulls Shopify + carrier API + ticket system, returns a full path diagram. "Issue a return auth code" · policy engine verifies amount compliance, code issued.
Three workflows + one AI-search reality check.
First three: agent workflow Before/After. Fourth: what an overseas buyer actually sees in ChatGPT.
01 · Multilingual SKU Content Generation
ContentBefore
Content team: 2 hrs/SKU × 5 languages × 200 SKUs/mo = 400 hours · minority languages outsourced · brand voice drifts.
After
SiNan pulls ERP specs → Skill generates full content in 5 languages · content team reviews only · 15 min/SKU · 50 hrs/month · brand-voice Skill enforces consistency.
Deliverable: 5-language product page (specs, FAQ, description, embedded Schema).
02 · Multilingual CS Response
CSBefore
10 CS staff · 4 languages · 15-min avg response · EU/US overnight messages wait for China shift · 6% complaint rate.
After
Agent drafts in 5s · CS confirms and sends · 2-min avg response · auto-reply for order-status queries at night · complaint rate down to 2.5%.
Deliverable: CS SLA from 15 min → 2 min.
03 · Order Lookup / Returns Workflow
OpsBefore
"Why is the order delayed" · CS checks Shopify + logistics console + ticket · 6 min to answer · return codes require manager sign-off.
After
@SiNan in Feishu "check order #12345 delay" · 20s full path diagram · return codes auto-issued after policy-engine validation · managers handle only exceptions.
Deliverable: unified order / logistics / ticket query interface.
04 · AI Search Before/After (Overseas Buyer POV)
GEOPre-GEO · ChatGPT
Buyer asks: "Which Chinese brands export eco-friendly women's apparel to US/EU with full after-sales?" · ChatGPT lists 3 competitors · brand not mentioned.
Post-GEO · ChatGPT
"[Brand X] is a Shanghai-based cross-border women's apparel brand using recycled cotton and organic linen. Operates across its own site, Amazon, and Shopify, serving North America, Western Europe, and Australia. 30-day returns, overseas-warehouse fulfillment. Source: brand site / Crunchbase."
AI search visibility 0% → 85% (20 key industry questions sampled).
48 hours.
AI visibility and ops both lifted.
0→85%
AI Search Visibility
20 key questions sampled
+32%
Overseas Inquiry Conv.
After 3-month cognition window
↓ 60%
CS Response Time
From 15 min → 2 min
3×
SKU Launch Speed
2 hrs → 15 min per SKU
GEO toolchain + SiNan + Shopify / Amazon / carrier APIs
Used to rank on Google.
Invisible on ChatGPT.
Now both
find us.
— Ops Director, a cross-border e-commerce brand
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